New brokers
A white label gets you a platform. Not a functioning book.
Starting a forex brokerage means assembling a stack — and the layer that decides whether you make money isn’t in any white label package.
What the stack actually includes
Every provider sells you the first four layers. Day one, your book goes live — and nobody is running it.
Trading platformin every white label
CRM & client portalin every white label
Bridge & executionin every white label
Liquidity providerin every white label
The desk — someone running the bookthe missing layer
What actually drives white label cost
Forget the price lists — categories matter more than numbers, and the numbers change monthly anyway.
Platform licensing
The biggest visible line. Varies enormously by platform choice and market access — US access changes the equation entirely.
Liquidity & bridge terms
Recurring costs that scale with your volume — and with how well your flow is routed. Badly routed flow pays twice.
CRM, PSPs & onboarding
The operational plumbing. Commodity pricing, but integration quality decides your support load.
The book itself
The cost nobody quotes: an unmanaged book leaks value from the first trade. It’s the difference between a brokerage and an expensive website.
Launch with a desk from day one
The brokers that survive year one aren't the ones with the cheapest stack — they're the ones whose book was configured and managed from the first client. Markups with a mathematical basis, leverage assessed against each underlying, routing and execution set up properly before launch — then operated from day one, platform-agnostic. You focus on brand and acquisition; the book is handled.
Launching? Talk before you sign the stack.
Thirty minutes now saves a re-platforming later.
Talk to the desk