Prop firms
Every prop firm is a B-book. Few are configured like one.
Challenge fees fund the model, but the book decides whether you survive. We run the funded book like a dealing desk — and design challenge rules that sell without sinking you.
Marketability vs. survivability
Every rule you publish trades attractiveness against firm safety. Move the controls and watch the balance shift — this is the design space we work in.
Conceptual illustration. Directionally honest, deliberately formula-free.
Two services, one desk
01 — BOOK OPERATIONSWe run the funded book
Funded accounts are live exposure against your balance sheet. Flow surveillance, exposure control and payout-risk review — the same desk discipline a broker book gets, applied to a prop book. Copy traders, passed-challenge clusters and exploitative strategies are found before payout day, not after. And the accounts that outgrow the book don’t just get watched — they get hedged, full or partial.
02 — CHALLENGE ARCHITECTUREWe design the rules
Payout splits, drawdown types, consistency rules, scaling plans — every parameter prices risk you carry. We architect rule sets that stay competitive on the comparison sites while keeping the firm mathematically alive. This is B-book configuration — it decides your margin before the first trader passes.
The edge is in two places: rules and limits that price risk correctly, and the judgment to hedge the accounts that outgrow them.
The levers we design with
Payout split & frequencyThe headline number traders compare — and the direct price of your risk. Set by analysis, not by copying the market leader.
Static vs. trailing drawdownThe single most misunderstood rule in the industry. Each type creates different trader behavior and different firm exposure.
Consistency rulesFilters gambling from trading. Too loose invites lottery accounts; too strict kills conversion. The band between is narrow.
Scaling plansRetention tool and exposure multiplier at once. Designed together with payout policy or it works against it.
Challenge pricingFee revenue vs. pass rates vs. funded-book exposure — one system, priced as one system.
Where founders get hurt
Copied rules
Rule sets lifted from bigger firms with different books, different capital, different pass-rate math. What works at their scale bleeds at yours.
Mispriced payouts
Splits set by marketing pressure. The comparison table wins; the balance sheet pays for it a quarter later.
No flow surveillance
Funded accounts nobody reads. Group passes, copied signals and exploitative EAs surface at payout — the most expensive possible moment.
No plan for the winners
Pure B-book by default, forever. When a funded trader starts printing, there’s no hedge path, no partial, no playbook — just hope and a payout deadline.
FAQ: prop firm risk management
What is prop firm risk management?
Managing the firm’s side of the model: challenge economics, funded-book exposure, flow quality on funded accounts, and payout risk. A prop firm carries every funded position as a pure B-book — the risk lives with the firm.
Can you review our existing rules?
Yes. Rules review is usually the first engagement: what your current parameters actually price, where they conflict, and what they invite.
Do you publish recommended rule parameters?
No. Rule parameters are firm-specific — they depend on your capital, volumes and pass-rate reality. Published templates are exactly the copied-rules problem.
Which platforms and tech do you work with?
The common prop stacks on MT5, TradeLocker, cTrader, DXtrade and Match-Trader, plus the usual challenge infrastructure around them.
Stress-test your rules.
Send us your challenge terms. We’ll tell you what they invite.
Talk to the desk